Mars will no longer produce king-sized candy bars in an effort to reduce the calories in their candy, reports USA Today.
By the end of next year, Mars, maker of M&M’s, Twix, etc., will stop making chocolate products that exceed 250 calories. Many of their products already fit the bill. Regular Snickers bars are 280 calories, while a package of Twix and a bag of peanut M&M’s are already 250 calories.
Mars is also a participant in the BBB’s Children’s Food and Beverage Advertising Initiative and does not engage in child-directed advertising.
To read the full article, visit http://www.usatoday.com/money/industries/food/story/2012-02-16/mars-fewer-calories-in-candy-bar-pack/53122594/1