NO! NO! NO! I’m sure you’ve all seen the new JC Penney commercials where consumers are screaming NO! I don’t know about you, but I wanted to mute the TV immediately, but I wanted to also find out why they had all these people screaming no.
It will be interesting to see if this works – if consumers can give up their addiction to 50, 60 and 70% off sales and believe that prices could be lower without a sale. It sure would be nice, as a consumer, to shop on price points versus whether an item is 50% off.
BBB’s regularly review advertisements and comparison prices are so prevalent in today’s market.