No Sale Prices? Will JC Penney Make it Work?

NO! NO! NO! I’m sure you’ve all seen the new JC Penney commercials where consumers are screaming NO! I don’t know about you, but I wanted to mute the TV immediately, but I wanted to also find out why they had all these people screaming no.

JC Penney has now released the concept behind the advertisements – here are two articles which explain, one from Business Week and one from the Wall Street Journal.

It will be interesting to see if this works – if consumers can give up their addiction to 50, 60 and 70% off sales and believe that prices could be lower without a sale. It sure would be nice, as a consumer, to shop on price points versus whether an item is 50% off.

BBB’s regularly review advertisements and comparison prices are so prevalent in today’s market.

Do you think it will work?
sale1 150x150 No Sale Prices?  Will JC Penney Make it Work?

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About Jane Driggs

Jane has been president of the Better Business Bureau in Utah since 2002. Prior to moving to Utah she was president of the BBB serving Minnesota and North Dakota.