The Direct Selling Education Foundation (DSEF) exists to serve the public interest by advancing the direct selling industry’s support of consumer rights and protection, education about the industry, ethical leadership and individual economic empowerment. The following article has been written to help you make informed choices that benefit you, your business and your family. To learn more about the DSEF, visit us online at http://dsef.org.
Being recognized as an expert in your field can bring many opportunities to edge out your competitors and grow your business. Once you have devoted yourself to becoming an expert, you will need to take the appropriate steps. Read on for some ways to get started.
- Get focused. Even if you consider yourself an expert in several fields, especially if they are unrelated, choose one on which to focus. You may know a great deal about scrap-booking and fashion, but the two aren’t closely enough related to tie together in your search for expert status. Choose one area of your business (marketing, customer service, social media, etc.), and make it your job to know everything there is to know about it. Tip – Find a mentor or an individual you want to emulate. Copy what they did. Don’t try to reinvent the wheel.
- Get learning. Even the most respected folks in their fields are continually seeking professional development to further their education. Read up on your subject, interview other experienced people, attend workshops, and take some classes. You might even want to get yourself a mentor. Tip – Consider taking a certificate course to add to your credentials and experience.
- Get writing. After doing the appropriate amount of research required to share your expertise, publish as much quality literature on your subject as you can. Ideally, you will want to publish in several different media, such as blogs, newsletters, articles, and mailers. Having some published material will demonstrate your knowledge of the subject matter and act as a “pre-sell” of your information. Tip – Partner with bloggers and offer a weekly article/post or join their staff.
- Get talking. Begin setting up speaking engagements; there’s nothing wrong with starting small. Begin by reaching out to your local library, community center, senior center, or chamber of commerce. Design your talk to highlight your accomplishments and background as well what you have to offer that makes you unique. Of course, bring some literature to distribute and use the time before and after to network and book further speaking engagements. Word of mouth can go a long way, and if you are good at what you do, people will notice and seek you out. Tip – Promote and offer your availability to do interviews.
- Get promoting. You should already be used to doing this as an entrepreneur, but in order for others to recognize you as an expert, you need to promote yourself in a different way. Contact local newspapers and cable news networks to get attention put on you and your subject matter. Find some way that your expertise can benefit them as well. Tip – Present workshops, participate on internet radio, create your own YouTube videos, and submit to article websites, and present on community TV channels.
Experts in business have many doors open for them once they become established and respected. With hard work and dedication, two qualities you undoubtedly possess already, you can position yourself as an expert and reap the benefits that go along with it.