Gift Cards Go Mobile

smartphone password 150x150 Gift Cards Go MobileRemember gift certificates? Now gift cards are offered by nearly every merchant. Mobile gift cards may be the next big thing, reports Sumi Das of CBS MoneyWatch.

Starbucks and Target have introduced mobile gift cards, and more sellers are expected to begin offering the option. Users set up a gift card account on their phone, and a barcode displays to use the gift amount. A security code is needed to use the mobile gift card.

Year after year, gift cards are very popular — gift cards have been the most-requested item for the last 4 years, and this year 57% of people are planning to purchase gift cards, according to the National Retail Federation.

Just like any purchase online, BBB advises mobile gift card purchasers to know who you’re dealing with and check out the merchant at http://www.bbb.org/. Find out the terms and conditions for the mobile gift card, and make sure the mobile gift card account is protected. Mobile gift card recipients — and givers too — should guard their mobile phones carefully.

See the story on mobile gift cards at http://www.cbsnews.com/video/watch/?id=7390657n.

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About Jeannette Kopko

As the spokesperson for BBB serving Dallas and Northeast Texas, I give information that’s useful to consumers and businesses. A Dallas native and lifelong fan of the State Fair of Texas, I want to help keep Big D a great place to live.