Taylor Swift is a pretty girl; she doesn’t need PhotoShop to look gorgeous. But apparently those thick lashes she peers out from under in magazine ads had a little more help than just make-up. “Lashes enhanced in post production” it says in small print in the ads for CoverGirl NatureLuxe Mousse Mascara.
Whoops! You can’t advertise mascara as offering “2X more volume” and then touch up the photo.
Instead of trying to change the campaign, CoverGirl just pulled the ads. The National Advertising Division of the Council of Better Business Bureaus, an advertising industry self-regulation forum, says the company acted properly when it made that decision. According to NAD, “It is well established that product demonstration in advertisements must be truthful and accurate and cannot be enhanced.”
“Truth in advertising” was the battle cry of BBB’s founders a century ago, and today the organization is still in the forefront of efforts to keep advertising truthful and accurate, so that consumers can have confidence in the advertisements they see every day. NAD has successfully handled more than 5,000 advertising cases for national companies, and local BBBs have handled thousands of claims about local ads.