Starbucks- Maker of Premium Juices?

juice 150x150 Starbucks  Maker of Premium Juices?The ever-expanding Starbucks is looking to open a new juice-concept retail chain, reports USA Today.

On Thursday, Starbucks bought Evolution Fresh, a small West Coast company specializing in premium juices (all which are squeezed by hand), for $30 million.

Starbucks hopes to open a few test stores on the West Coast by mid-2012 to market Evolution Fresh juices and other health foods. Also look for the juice line in Starbucks retail locations, as well as in major grocery stores.

Will Starbucks be able to dominate the juice market like it does with coffee?

To read the full article, visit http://www.usatoday.com/money/industries/food/story/2011-11-10/starbucks-buys-evolution-fresh-juice/51158410/1

Related Posts:

avatar

About Veronica Brown

I am currently the Marketing Communications Intern for the Council of Better Business Bureaus in Arlington, VA. Originally from Seattle, I am currently a student in Washington, D.C. studying International Affairs. In my spare time, I enjoy volunteering around the city, exploring the East Coast and keeping up with politics.