Campaign encourages shopping locally

EDMONTON—The robust status of Alberta’s energy-driven economy and the financial woes experienced in the U.S. and Europe are among the incentives cited by Live Locallive local Campaign encourages shopping locally to encourage Edmontonians to spend more in the city and surrounding communities.

The not-for-profit organization plans to highlight several other reasons to keep loonies flowing locally as part of its fourth annual launch of Shop Local First Month in November. The campaign officially launches Nov. 1 at 10 a.m. at Yellowhead Brewery (10229-105 Street).

Live Local has so far brought together nearly 150 local businesses (from restaurants and retailers to service providers and professional organizations) to promote the amenities of supporting the economy of the Capital Region. The group also offers a number of benefits encouraging businesses to take advantage of Edmonton’s economic potential by offering consultative services and networking opportunities.

During Shop Local First Month, Edmontonians are encouraged to shift at least 10 per cent of their shopping dollars to local merchants. With retail sales in Edmonton estimated at nearly $20-million annually, the organization believes that diverting that extra amount towards businesses in the city would result in a significantly more positive impact on the local economy.

“Live Local helps citizens, independent businesses and communities support independent entrepreneurs, keeps locally-owned businesses in business, and gets people working together to create healthy, vibrant communities,” said Live Local founder Jessie Radies. “Live Local understands that creating strong local economies, creates even stronger global economies. It starts at home.”

During the Shop Local First campaign launch, speakers and organization members will be on hand to explain how the organization works and how they plan to entice local merchants and consumers to spend more of their dollars in the region.

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