Starbucks Announces New Blonde Blend Coffee

coffee large 150x150 Starbucks Announces New Blonde Blend CoffeeLight roast coffee lovers rejoice: Starbucks has unveiled its lighter, “Blonde” roast, reports the Huffington Post.

Longtime critics of the coffee company have stated that Starbucks’ coffee is too dark and bitter. According to a Nielsen research (cited by the company), nearly 40 percent of U.S. coffee-drinkers prefer a lighter roast. In addition, 70 percent of grocery store coffee sales are of light and medium roast coffee.

The new Blonde Roast will hit stores in January under the names “Verana Blend” and “Willow Blend.” The premium roasts will retail for $11.95 and $12.95, respectively. To differentiate between the roasts in stores, Starbucks will organize coffee by three rankings: blonde, medium and dark.

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About Veronica Brown

I am currently the Marketing Communications Intern for the Council of Better Business Bureaus in Arlington, VA. Originally from Seattle, I am currently a student in Washington, D.C. studying International Affairs. In my spare time, I enjoy volunteering around the city, exploring the East Coast and keeping up with politics.