Honda and Toyota Raise Incentives

car1 150x150 Honda and Toyota Raise IncentivesTwo of the biggest Japanese automakers, Honda and Toyota, are offering very high incentives for customers to boost sales, reports USA Today.

The incentives, which include 0% financing, cash rebates and cheaper leases, among other deals, are particularly higher for Honda (the No. 2 Japanese brand) and Toyota (the No. 1 Japanese brand).

The higher incentives come as a change for Japanese automakers, who have typically kept incentives low by disciplining production and inventory. Their high incentives, however, are still lower than those of Detroit automakers.

Honda and Toyota’s high incentives are based on the idea that their customers are now more likely to shop around for vehicles. The car companies are trying to bring back customers that they may have lost, according to USA Today. Honda is also trying to make up for what it lost due to the Japanese tsunami.

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About Veronica Brown

I am currently the Marketing Communications Intern for the Council of Better Business Bureaus in Arlington, VA. Originally from Seattle, I am currently a student in Washington, D.C. studying International Affairs. In my spare time, I enjoy volunteering around the city, exploring the East Coast and keeping up with politics.