October 11, 2011 (Edmonton, AB) – BBB serving Central and Northern Alberta is the winner of the 2011 “Myers Memorial Award” from the Council of Better Business Bureaus. The award was announced during the 2011 Annual Assembly in Seattle, Washington.
This top award, named for BBB professionals Jerry and John Myers, recognizes exceptional examples of BBB operational work. The submissions included advertising review, investigations, trade practice initiatives and educational projects designed to help consumers make knowledgeable marketplace decisions.
The Edmonton BBB highlighted its two-year investigation into the online marketing practices of Jesse Willms. BBB staff worked closely with the United States Federal Trade Commission and various other agencies to help consumers receive refunds from what consumers felt were misleading sales tactics. Through our assistance, FTC filed an action that stopped this individual from performing online marketing.
“Our BBB is honoured to receive this award,” says Ron Mycholuk, Public Relations Manager of BBB serving Central and Northern Alberta. “The results of the investigation speak to the dedication and hard-work of our operations staff.”
This investigation helped BBB reach out to the public and provide tips to consumers on smart online shopping. As online shopping increases, it’s vital for consumers to be aware of the signs of deceptive marketing and have the knowledge to take their business elsewhere.
BBB serving Central and Northern Alberta is the first Canadian BBB to win a major award from the Council of Better Business Bureaus.