Can Google Find You?

smallergoogle1 300x220 Can Google Find You?by Lance Trebesch, CEO,

Google Plus + Google Places = Internet Presence

Here’s how to boost your Google Search Ranking in 2 easy steps.

A few months ago, I wrote about what Google+ was and wasn’t doing for small business owners. Here’s what it’s not doing: welcoming your social network marketing efforts with business profiles on the site. Here’s what it is doing: offering you an easy way to demonstrate your relevancy and increase your ranking. 

It wasn’t long ago that we were all scrambling to add Facebook “like” or “recommend” buttons to main websites, blog posts, and product pages. You may very well have a half a dozen or more widgets allowing your fans to link to your pages via Facebook, Twitter, LinkedIn, Reddit, StumbleUpon, Delicious, and other link sharing sites. Some link sharing sites have staying power, and others were temporary fads. Only time can reveal whether new sites will appeal to users.

So, why do you need a Google+ widget?

Because it’s Google, obviously. The same company on which you depend to summon up your link in response to relevant queries is offering you an opportunity to embed on any site an easy way for your customers to validate your page to Google.

Whether or not Google+ will succeed is still to be seen. There’s no sense in going ‘all in’ just yet, in the same way that you wouldn’t invest everything to base your entire business on HP Touchpads. But a small, inexpensive, and simple campaign based on Google+ can improve your local search results and drive traffic—virtual or physical—to your site.

A few easy steps:

* Create a profile on Google Places

* Identify customers with Google accounts—those using gmail addresses

* Create an email campaign asking for online reviews on Google Places

* Embed code allowing customers to easily give you plusses on Google+

* Ask customers to share your Google+ badge

Google has recently made public their intentions to help every business get online. They have been unrolling the program slowly, overseas, and beginning in the US in the state of Texas. Google wants to support small business owners online; this much is clear. So don’t worry about the latest fad. Instead, just make these two sensible changes. Get on Google Places, if you’re not already, and get your Google+ badge so you can claim your piece of Internet real estate and start collecting plusses.

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About Holly Doering

Holly Doering has worked for the Better Business Bureau Serving Eastern Washington, North Idaho, and Montana for half a decade. Her areas of expertise include the CORE Values Program (Character, Optimism, Respect, Ethics) for Teens and Charity Review as well as writing and editing. Prior to that, she has written for two newspapers, a local magazine, and taught English at the community college. She is the proud author of a short story in ZYZZYVA literary magazine and has had good luck publishing lots of poetry. Each year she rolls up her sleeves and wades into the autumn Nanowrimo writing madness and has several unfinished novels to her credit.