Burger King Takes up the 2011 Health Trend

burget 150x150 Burger King Takes up the 2011 Health Trend Burger King has jumped on the bandwagon of the most followed food trend of 2011: guacamole.

In its attempt to become a more health conscious fast food restaurant, BK is rolling out the California Whopper yesterday, according to USAToday. The new burger consist of bacon, Swiss cheese, and guacamole. Burger King is also introducing a new series of commercials — they will not feature the King — only fresh ingredients being washed, sliced and diced; a serious image twist for BK!

To read full article, click here: http://www.usatoday.com/money/fitness/food/story/2011/08/Burger-King-freshens-fast-food-image-kicks-King-to-the-curb/50046768/1

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About America Monge

Marketing Intern at Council of Better Business Bureaus, Arlington, VA.