The National Retail Federation reports that Americans will shell out an average of $106.49 on dad this year, compared to $94.32 in 2010. Mothers, however, still raked it in in May with $140.73 spent on them for Mother’s Day.
According to the NRF, we’re going to spend $1.4 billion on greeting cards, $2.1 billion on activities, such as golfing, dining out or heading to the movies, $653 million on sporting goods and $593 on automotive accessories. The spending spree is not over. We will spend $1.3 billion on electronics, $1.4 billion on clothing, $1.4 billion on home improvement, gardening tools and appliances, and $598 million on books and CDs.
When it comes down to shopping, more than one-third of us will head to dad’s favorite department store, and nearly as many will shop at discount stores. Twenty-two percent will shop online.
And while most half of us will shop for our dads or stepdads, the other half will also treat husbands, sons, grandfathers, brothers and/or friends to Father’s Day card and gifts.
Wherever you shop, remember to always check out the business with your BBB. (wynco.bbb.org)
What are doing for your father this Father’s Day?