Law Firm Drops Lawsuit Against Taco Bell

taco 150x150 Law Firm Drops Lawsuit Against Taco BellThe lawsuit questioning Taco Bell’s beef has been dropped after the company made changes to its marketing and product disclosure, USA Today reported.

After a $3 million to $4 million ad campaign by Taco Bell to counter the suit, the Alabama-based law firm Beasley Allen has voluntarily withdrawn the lawsuit. No money was exchanged.

According to Attorney Dee Mills, “From the inception of this case, we stated that if Taco Bell would make certain changes regarding disclosure and marketing of its ‘seasoned beef’ product, the case could be dismissed.”

To read the full article, visit http://www.usatoday.com/money/industries/food/2011-04-18-taco-bell-beef-lawsuit-dropped.htm

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About Veronica Brown

I am currently the Marketing Communications Intern for the Council of Better Business Bureaus in Arlington, VA. Originally from Seattle, I am currently a student in Washington, D.C. studying International Affairs. In my spare time, I enjoy volunteering around the city, exploring the East Coast and keeping up with politics.