Currently, the 6-inch Wi-Fi Kindle retails for $139. In an effort to make the product more accessible, Amazon is slashing $25 off the price, but it will feature advertisements on the home screen and in screensavers. There are no plans to include these advertisements on more expensive models of the Kindle.
Amazon also plans to introduce AdMash, which will allow users to vote for their favorite sponsored advertisement. The first companies who have signed on for ads include General Motors (Buick), Procter & Gamble (Olay), and Visa. Amazon will also feature ads for products like giftcards.
The Amazon Kindle with Special Offers will go on sale beginning May 3 at Amazon’s site, Target and Best Buy.
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