Types of Complaints Handled by BBB
BBB handles the following types of complaints between businesses and their customers so long as they are not, or have not been, litigated:
- Advertising or Sales
- Billing or Collection
- Problems with Products or Services
- Guarantee or Warranty
We do not handle workplace disputes, discrimination claims or claims about the quality of health or legal services.
BBB Complaint Process
Your complaint will be forwarded to the company within two business days. The company will be asked to respond within 14 days, and if a response is not received, a second request will be made. You will be notified of the company's response when we receive it (or notified that we received no response). Complaints are usually closed within 30 business days.
BBB began including complaint response text in BBB Business Reviews on July 1, 2013.
BBB reports the complaint response text for all reportable complaints against a business that are received electronically.
What is BBB Advertising Review?
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
About BBB Business Review Content and Services
Some Better Business Bureaus offer additional content and services in BBB Business Reviews. The additional content and services are typically regional in nature or, in some cases, a new product or service that is being tested prior to a more general release. Not all enhanced content and services are available at all Better Business Bureaus.
To ensure truth and trust in the marketplace, advertising in all mediums is reviewed by BBB. In February of 2014, BBB questioned this firm's advertising appearing on their website. On http://www.carepainting.com/ the following advertised claim was found:
1. Our breathtaking abilities are aimed to please and our award winning customer service will keep you coming back and referring all your friends
2. As an Atlanta painting contractor we provide professional and outstanding affordable services that exceed our client's expectations.
3. Carepainting offers exceptional interior and exterior residential painting in GA at wonderfully affordable prices.
4. Our breathtaking abilities are aimed to please and our award winning customer service will keep you coming back and referring all your friends.
BBB challenged these advertised claims based on BBB's Advertising Code 14 which states: Superlative Claims - Puffery - Superlative statements, like other advertising claims are objective (factual) or subjective (puffery): objective claims relate to tangible qualities and performance values of a product or service which can be measured against accepted standards or tests. As statements of fact, such claims can be proved or disproved and the advertiser should possess substantiation.
Subjective claims are expressions of opinion or personal evaluation of the intangible qualities of a product or service. Individual opinions, statements of corporate pride and promises may sometimes be considered puffery and not subject to test of their truth and accuracy. Subjective superlatives which tend to mislead should be avoided.
BBB asked for written documentation to support each of these advertised claims. As to date we have no record of receiving a response from the firm.
BBB reviews advertising in all types of mediums and when deemed appropriate, will send the advertised claim(s) in question to a company seeking voluntary assistance with the company providing substantiation for their advertised claims or removing or modifying the advertised claim(s) in question.
The ad review inquiry is based on BBB's Code of Advertising Standards which may be found at: http://atlanta.bbb.org/bbb-accreditation-advertising-code/