BBB Business Review
BBB Accredited Business since 05/01/2009
Generation Mortgage Company (Headquarters)
Find a LocationPhone: (404) 995-5500Fax: (404) 995-5401View Additional Phone Numbers3565 Piedmont Rd NE Bldg 3, Atlanta, GA 30305-4613 Send email to Generation Mortgage Companywww.generationmortgage.com
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BBB Accreditation
A BBB Accredited Business since 05/01/2009
BBB has determined that Generation Mortgage Company meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.
BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.
28 of 31 Locations are BBB Accredited
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Reason for Rating
BBB rating is based on 16 factors. Get the details about the factors considered.
Factors that raised Generation Mortgage Company's rating include:
- Length of time business has been operating.
- Complaint volume filed with BBB for business of this size.
- Response to 3 complaint(s) filed against business.
- Resolution of complaint(s) filed against business.
- BBB has sufficient background information on this business.
Customer Complaints Summary
| Complaint Type | Total Closed Complaints |
|---|---|
| Problems with Product / Service | 3 |
| Advertising / Sales Issues | 0 |
| Billing / Collection Issues | 0 |
| Delivery Issues | 0 |
| Guarantee / Warranty Issues | 0 |
| Total Closed Complaints | 3 |
Complaint Details | Definitions | BBB Complaint Process | File a Complaint
Additional Information
topLicensing
This company is in an industry that may require licensing, bonding or registration in order to lawfully do business. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
These agencies may include:
Department of Banking & Finance2990 Brandywine Rd Ste 200
Atlanta, GA30341-5529
(770) 986-1633
http://www.gadbf.org
Type of Entity
Corporation
Incorporated: September 2006, CA
Contact Information
Principal: Ms. Kathy Rennolds (Marketing Operations Manager)Customer Contact: Ms. Stacey Rayburn (Compliance Officer)Ms. Sherry Apanay (Executive Vice President, Sales)Ms. Sandra Brown (Staff Accountant)Ms. Denise Geiger (Marketing Operations Manager)Ms. Candace Kaufman (Marketing Director)Mr. Jeff Lewis (Cheif Executive Officer)Mr. Robert M. Parker, Jr. (Reverse Mortgage Professional)Mr. Mark Sohl (Cheif Operating Officer)Ms. Debra Turner (COO)Number of Employees
250
Business Category
Mortgage Brokers, Reverse Mortgage
Products & Services
This company specializes in fixed and adjustable rate reverse mortgage products including its proprietary jumbo loan.
Alternate Business Names
CT Generation Reverse Mortgage, Inc, NH Generation Mortgage Company, IncBBB Program Participation
This company has agreed to use special procedures including arbitration, if necessary, to resolve disputes through their participation in the following programs: BBB Identification, BBBOnLine.Industry Tips
Beware of Predatory Practices in Home Mortgage LendingHome Buyers: Protect Yourself from Predatory Lenders
Investors Warned Not to Risk Homes to Buy Securities
Know the Facts about Reverse Mortgages
Mortgage Choices
To Rent or Buy - Which is Right for You
Find a LocationX
Industry Comparison ChartX
The information in the table below represents an industry comparison of businesses which are of the same relative size. This is based on BBB's database of businesses located in Metro Atlanta, Athens and NE Georgia. Businesses may engage in more than one type of business. The percent of time the business engages in a type of business is not accounted for. There is no known industry standard for the number of complaints a business can expect. The volume of business and number of transactions may have a bearing on the number of complaints received by BBB.
*Generation Mortgage Company is in this range.
Types of Complaints Handled by BBB
BBB handles the following types of complaints between businesses and their customers so long as they are not, or have not been, litigated:
- Advertising or Sales
- Billing or Collection
- Problems with Products or Services
- Delivery
- Guarantee or Warranty
We do not handle workplace disputes, discrimination claims or claims about the quality of health or legal services.
BBB Complaint Process
Your complaint will be forwarded to the company within two business days. The company will be asked to respond within 14 days, and if a response is not received, a second request will be made. You will be notified of the company's response when we receive it (or notified that we received no response). Complaints are usually closed within 30 business days.
Industry Tips for Mortgage Brokers
Beware of Predatory Practices in Home Mortgage LendingHome Buyers: Protect Yourself from Predatory Lenders
Investors Warned Not to Risk Homes to Buy Securities
Know the Facts about Reverse Mortgages
Mortgage Choices
To Rent or Buy - Which is Right for You
What is BBB Advertising Review?
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
What government actions does BBB report on?
BBB reports on known significant government actions involving business' marketplace conduct.


