Business ProfileforAngela Krause Ford Lincoln

I bought a new 2023 ******* ***** Hybrid from ******* of ******** and love the car. When in negotiations, I was told at the dealership, that the extra Krause Package ($1699) was required and there was no option to remove it. They would not remove the package, even after threats of leaving. Their website states "Krause Care $1,699 price is not included in vehicle prices shown" but no where does it state that it is required. Consumer Reports state "Some salespeople may even tell you that you have to pay for paint protectant or some other extra that has already been added to the car. But, says ***********************, associate director at Consumer Reports ***************** If you didnt ask for an add-on, you dont have to pay for it, even if the car already has it. Does ******* not have a law like ********** that says "If a dealership sells you such an add-on either without your consent or based on your understanding it is not optional, you may have a claim for fraud or under *********** consumer-protection statutes like the Consumers Legal Remedies Act or the Unfair Competition Law? "Other customers have reported the same on ****** about Krause ********** adding this "extra" to all of their new cars which I'm sure has generated millions. The car was discounted, but the cost of the package makes up the difference. Buying this package should be an option and not forced on the customer. Customers like myself have the option of buying elsewhere, but a reputable dealer should not make money off of the customer by requiring them to buy something not needed, just to make extra money. I am hoping some buyers will start a class action lawsuit and see where it goes.