Many businesses are shaking the dust off their layaway programs for today’s beleaguered consumer. Kmart's layaway program saw double-digit increases in customers and sales in 2008 and, according to the company, the word “layaway” had more than double the interest among U.S. web searchers in August 2009 than it had in August 2008. According to The Record newspaper in New Jersey, consumers even used layaway to purchase school supplies and clothes—rather than just big-ticket items like TVs.
“It is a sign of our rough economic times that consumers are turning to layaway to purchase the basics, rather than just luxury items,” said Janet Robb, President/CEO Better Business Bureau of Arkansas. “For many families this holiday season, it’s not just gifts and decorations that will be purchased on layaway, but also the basic items needed to get by in everyday life.”
Buying items on layaway is different from putting them on a credit card because the buyer isn’t charged interest on the purchase and can’t take the item home until it is paid off. When purchasing items on layaway, the buyer must typically make a down payment of 10 to 20 percent and pay any service or plan fees for the store to hold the item for them. The customer then has typically 30 to 90 days to make periodic payments to pay off the balance. Once it is paid off, the customer can take the items home.
As a complement to in-store layaway, some stores provide online layaway services for purchasing items through the retailer’s Web site. Additionally, third-party businesses have sprung up for the purpose of setting up layaway plans online between customers and retailers that don’t already have a layaway program. Customers make periodic payments to the third-party layaway service provider. Once the item is fully paid for, the business then buys the item from the retailer and ships it to the customer.
When buying items on layaway, BBB advises consumers to get everything in writing and offers the following checklist of questions to ask:
BBB provides BBB Reliability Reports on nearly four million businesses across North America. BBB Reliability Reports offer BBB’s unbiased evaluation and include a rating and customer complaint history. Consumers can check out the reputation of online merchants and brick-and-mortar stores for free at www.bbb.org.
For more advice on how to be a savvy consumer this holiday season, visit www.bbb.org