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Find a Location

Serra Honda has 1 locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

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    Business ProfileforSerra Honda

    New Car Dealers
    BBB accredited business

    At-a-glance

    Customer Reviews

    1/5stars

    Average of 1 Customer Reviews

    Customer Complaints

    3 complaints closed in last 3 years

    1 complaints closed in last 12 months

    BBB Rating & Accreditation

    Accredited Since: 8/1/1987

    Years in Business: 66

    Customer Reviews are not used in the calculation of BBB Rating

    Overview of BBB Rating

    Products & Services

    This company offers sales, parts and service for new Hondas and all makes and models of pre-owned vehicles.

    Business Details

    Location of This Business
    951 Interstate Parkway, Akron, OH 44312
    BBB File Opened:
    9/27/2004
    Years in Business:
    66
    Business Started:
    10/1/1957
    Business Started Locally:
    10/1/1957
    Business Incorporated:
    7/16/2012
    Accredited Since:
    8/1/1987
    Licensing Information:
    This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
    Type of Entity:
    Limited Liability Company (LLC)
    Alternate Business Name
    • Park Honda
    Related Businesses
    Business Management
    • Mr. Tom Flory, Manager
    • Mr. Adam Pearce, Controller
    Contact Information

    Principal

    • Mr. Tom Flory, Manager

    Customer Contact

    • Mr. Adam Pearce, Controller
    Additional Contact Information

    Fax Numbers

    • (330) 644-7865
      Primary Fax

    Phone Numbers

    Email Addresses

    Industry Tip

    BBB Tip: Buying a new car

    Customer Complaints

    3 Customer Complaints

    Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews

    File a Complaint

    Most Recent Customer Complaint

    05/08/2023

    Complaint Type:
    Service or Repair Issues
    Status:
    Resolved
    On May 4, 2023, I had scheduled a 10:30 AM appointment; the odometer on my 2018 CRV read 10,023 miles. My appointment was to address a seatbelt recall and an air conditioner check (covered by my extended warrantee). While there, I scheduled an oil change as well. The total charges should not have exceeded $60. The service agent, ****, took control of our appointment, and we waited 90 minutes for any information. Initially, we were told that the service would take about 2 hours. **** finally presented a list of recommended repairs totally over $1100! including a front-end alignment, replacing the brake fluid, brake “maintenance” service, and an air filter change. He presented each issue as if it were a serious matter, and I finally agreed to the “brake maintenance” portion. **** indicated that the work would require an additional 2 hours, and offered to transport us to a neighborhood restaurant. He declined our request for his cell phone number, and told us to call Serra for our return trip. We agreed, were delivered by a driver, had our lunch, and attempted to call for a return trip. No one was available to answer the Service phones. Abandoned, my caregiver and I WALKED back to the service center. I am 81, and on a cane. There are no sidewalks, so we had to walk in the street. Upon our arrival, now about 2 PM, we were informed that the car was still not ready. **** offered a loaner, or we could wait another 2 hours when the service might be completed. We opted for the loaned car, and a SECOND trip to Serra the next day. **** finally called at 5:30 PM to report that the car was finished, and that the charges were $207. A full SEVEN HOURS later, rather than the two initially promised. This experience represents the WORST POSSIBLE customer service. Whether a case of gender bias, senior citizen exploitation, or standard operating procedure, this is clear evidence that the poor reputation for service at an auto dealership is well deserved.
    Read More

    Customer Reviews

    1 Customer Reviews

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    How BBB Processes Complaints and Reviews

    Start a Review

    Most Recent Customer Review

    Brandon T

    1 star

    11/07/2021

    I drove 2 hours with financing pre approved through my bank because I was told I could purchase a vehicle. After driving 2 hours I was told I could only finance through their bank with a very large down-payment along with double the interest rates. I was told If I didn't want to do that I could offer 1000 dollars over the sticker price to see if the manager would take that instead.

    Local BBB

    BBB of Akron

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