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| Advertising Self Regulation |
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Advertising self-regulation has been part of the mission of the Better Business Bureau system since its founding in 1912. At that time, the rise of fraudulent and misleading advertising and the absence of any effective regulation led to the formation of BBBs for the purpose of promoting truth in advertising. Today, the review and voluntary correction of local advertising is still a core service offered by BBBs. For national advertising, that function is carried out by the Council of Better Business Bureaus's National Advertising Division. The CBBB's Children's Advertising Unit handles issues involving advertising directed at children. The Children's Food and Beverage Advertising Initiative focuses on what products are presented to children. To learn more about these mechanisms and the resources available to advertisers, click on the links below.
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