Mardi Gras Lowest Price ad claims

  
     
February 28, 2014

Laissez les bon temps roulez! As floats roll through the streets of Acadiana, krewes look for throws and local stores fiercely compete for the Mardi Gras business.

 Recently,it was brought to the attention of Better Business Bureau of Acadiana that a local retailer was advertising “Lowest prices in Acadiana on Mardi Gras beads and throws.”

 But do they really have the lowest prices?

BBB addresses these issues by asking the company to substantiate claims and/or change future ads through advertising review.

Consumers across the country and Acadiana have turned to BBB for over 100 years in making important purchase decisions ranging from homes to vehicles, appliances and,yes, even Mardi Gras beads.

This advertising role is a primary function of trust for BBB of Acadiana as it monitors local advertising and addresses “lowest Price” claims with local companies.

According to the Better Business Bureau Code of Advertising, despite an advertiser's best efforts to keep up competitive prices, the rapidity with which prices change and the difficulty of determining prices of all sellers at all times make it nearly impossible to have an absolute knowledge of all competitors’ prices in the market.

Even when local advertisers honestly believe they are offering the lowest price, it is impossible for nearly any business to monitor the selling prices of others in the market offering the same or very similar goods and services. This makes “Lowest Price” claim nearly impossible to verify on a day-to-day basis.

If an ad reads, “We strive to offer our customers the lowest prices possible,” it would fall within the BBB Code of Advertising, a guide for basic ethical advertising. Businesses can also offer price matching if they honestly intend to match any advertised or in-store price on the same or similar products or services.

The mission of BBB is “To be the Leader in Advancing Marketplace Trust,” and advertising review is an important part of that mission as we work with local companies to make the Acadiana business community a place where buyers and sellers can do business with confidence.

BBB of Acadiana works for a trustworthy marketplace by maintaining standards for truthful advertising, educating, investigating and exposing fraud against consumers and businesses. Find information at bbb.org or call (337) 981-3497 around the clock for information on businesses throughout North America.

The BBB of Acadiana services the parishes of Acadia, Evangeline, Iberia, Lafayette, St.Martin, St. Landry and Vermilion.