Better Business Bureau of Acadiana is alerting consumers to exercise caution regarding unusual activity on the social networking site Pinterest.
Recently, BBB has received reports of a scam where consumers receive emails from Pinterest that implies a friend has shared a "pin" (the term Pinterest uses for a digital scrapbook image) with the user. The email and link seem legitimate, prompting the user to click on it.
The image is different from what a friend typically pins, but it looks real. Common scam pins include celebrity and beauty photos, giveaway offers, before and after diet pics and even info-graphics.The images always have tantalizing captions that urge users to click.
But when the image is clicked, the user is not taken to an article or the real business's website. Instead, the user is directed to a site selling counterfeit products, featuring a bogus news story or promoting work from home opportunities, among others.
The sites may also put malware on the user’s computers, opening up the consumer to identity theft.
Scammers use many techniques to gain access to accounts. They take advantage of security holes in third party applications that connect to Pinterest (such as those that automatically post your pins on Twitter) or insert malicious code into "Pin This" buttons on other websites.
How users can keep Pinterest accounts secure:
Pinterest encourages users to report abusive posts by clicking the “Report Pin” button on the right of pinned content. It also recommends that users refrain from clicking on any promotional content (advertising is not allowed on Pinterest),avoid accounts with pins that do not link to relevant content, and use strong passwords and keep them close.
Start with Trust®. Check with the BBB before doing business. The BBB of Acadiana works for a trustworthy marketplace by maintaining standards for truthful advertising, investigating and exposing fraud against consumers and businesses.
The BBB of Acadiana services the parishes of Acadia, Evangeline, Iberia, Lafayette, St. Martin, St. Landry and Vermilion.