Shop Small and Support Small Businesses on November 30

November 22, 2013

Small businesses are the cornerstone of any community, creating jobs, spurring local economic growth, and giving back to society. In recent years, small businesses have been overshadowed by the holiday hype of “Black Friday” and “Cyber Monday,” which tend to emphasize major retailers. But small businesses have much to offer for holiday shoppers!

For the fourth year in a row, Better Business Bureau is supporting Small Business Saturday and urging consumers to support the small businesses in their communities on November 30th, the Saturday after Thanksgiving. Better Business Bureau recognizes the importance of supporting small businesses, the jobs they help create and the culture they instill in local communities. According to the U.S. Small Businesses Administration, as of 2012, small businesses nationwide accounted for 64% of net new private-sector jobs created and represented 99.7% of all employer firms.

Since its inception in 2010, and official recognition by the U.S. Senate in 2011, Small Business Saturday has become a movement that millions of individuals, businesses, and communities have embraced nationwide. According to 2012 reports, consumer awareness of Small Business Saturday in that year reached a reported 67% and an estimated $5.5 billion was spent at small, independently owned retailers.

Small Business Saturday 2013 could be the biggest yet. Consumers can show their support by going out to “Shop Small” on November 30th. The more businesses and shoppers that get involved, the bigger and more beneficial the day will be for local communities.


Businesses can take advantage of free tools offered online at free signage, free ads on Twitter, and lots of ideas to help grow your business.

For more information on Small Business Saturday, visit

For BBB Business Reviews on millions of businesses – large and small – and for more consumer information you can trust, visit