BBB AdTruth

BBB AdTruth^SM is an educational program that teaches consumers about potential advertising abuses and empowers them to report advertisements that could cause financial or personal harm due to problematic tactics or faulty products. The BBB AdTruth^SM program is managed by the Better Business Bureau Institute for Marketplace Trust, the 501(c)(3) arm of the Better Business Bureau that aims to promote trust among businesses and consumers.

About BBB AdTruth

Test Your Knowledge

Can you tell when you're being duped by an advertisement?

Take the Quiz

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Learn How to Identify Bad Advertising

It’s important to be able to discern between legitimate ads and those that may be confusing or misleading.

How to spot a bad ad

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Report a Bad Ad or Price Gouging

Have you seen or heard an ad that seemed confusing or misleading? If so, report it. You may also report price gouging through this link.

Report a Bad Ad

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Social Media Influencers

The marketplace phenomenon of social media influencers and content creators: well-known influencers on multiple platforms, and potentially fraudulent practices.

Read About Social Media Influencers

Best Practices for Social Media Influencers and Content Creators

Social media influencers and content creators have a powerful connection with their followers.

Read About the Best Social Media Practices

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Content Creators and YouTube Monetization

Content creators on YouTube can make money by enabling features embedded in the YouTube platform.

What to Know About Content Creation

Resources for Businesses and Consumers

The BBB Institute for Marketplace Trust is the 501(c)(3) foundation of the Better Business Bureau (BBB). We work with our network of BBBs across North America to build marketplace trust through education programs that empower consumers and help businesses be better.